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In the last 20 years I’ve given presentations to tens of thousands of people from all over the world. Now I’m coaching other leaders in confident public speaking, I’m increasingly asking WHY. Perhaps you should too.
Giving talks or presentations is a bread-and-butter part of being a leader these days. I see more and more managers and leaders – and aspiring leaders – who are more familiar with advanced features in Microsoft PowerPoint than almost any other app on their computer. The appetite for learning about how to give a good presentation is absolutely vast – at the time of writing, Google can direct you to 816 million sites offering to help with “presentation skills”.
Don’t get me wrong – a poorly presented talk, or poorly designed slides are a real problem. They blight way too many talks, even with all the tips and templates available these days. So it’s right that all of us who give presentations spend time and effort (and get feedback) on the mechanics – the HOW.
But even the most beautiful slides and engaging style aren’t enough. It’s still possible to miss the PURPOSE of the presentation. Like me, you’ve probably been in some great presentations; uplifting, entertaining or just very clear – but which haven’t really achieved a purpose particularly well. I’ve been in many where I’d have to conclude the main purpose was just for the audience to think the speaker was clever. Does that really warrant you committing your time, as an audience member?
Pausing to think about the WHY questions will help you put your presentation techniques to good use.
If you’re clear about what could be achieved by you giving this presentation at this time to these people in this meeting, then you’re onto a winner. If not, please don’t even start any other preparation.
Be warned, though – asking WHY can have some significant consequences for your presentation, and even for your meeting.
Planning a presentation? Do invest in tools, techniques and skills for how to give a great one. Just don't start until you're really clear on WHY you're giving it - and then be courageous to match the presentation to the purpose.
This thread from Tessa Davis is a brilliant list of tips for the technicalities of planning a presentation (once you’re clear on the WHY!)…
I've run over 30 events, coached over 300 speakers, and delivered 100s of presentations myself.
— Tessa Davis (@TessaRDavis) July 4, 2022
Use these 7 tips to make your presentations shine every single time.
…and personally I love Nancy Duarte’s work and books – well worth checking out if you want to freshen up your presentations
PS I am very much still on the learning curve myself here. If you’ve recently heard me speak, please don’t hesitate to let me know what you took away from it. Specific feedback really helps!
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